Article Marketing Research For Internet Marketers

Need More People To Click Your Signature File Link?

2010-02-23T01:07:00.000-08:00

How much traffic are you getting from the articles you are publishing on article directories?

If it is much less than you'd like, here are some tips to help you get better results:

1. Understand who your target audience is and appeal to them in your headline.

2. Keep your focus on your target audience when writing the article. Keep asking yourself:

"What's in it for them?"
"What's their perspective on this topic?"
"What do they need to know about this topic?"
"What is their problem in relation to this topic?"
"How can this topic address their problem?"

3. Research your article by checking the most popular articles that appeal to a similar audience on major article directories such as Ezinearticles.com. What kind of headlines do they have?

4. Now set up a free report that addresses the problems that those headlines deal with and link to it from your resource box. Do not make the common mistake of talking about yourself. Think of your resource box as a kind of extension to the article.

5. Your article should have one purpose, which is to get the reader to keep reading or scanning down to the resource box and then to feel curious enough to click on the link. Make your article easy to read, i.e. with short paragraphs, sub-headings, bullet points.

6. Make your articles interesting and particular rather than bland and general. Use humour and storytelling, use particular facts and figures not general statements. Too difficult? Try this solution instead.

David Hurley
Get Your Article Marketing Campaign Into Gear With My Limited Membership, High Quality PLR Article Service for Internet Business Marketers

Article Marketing: Probably The Most Cost Effective Way To Promote Your Site

2010-02-15T18:52:00.000-08:00

Promoting your website by publishing articles is probably the most cost effective method that you can use. Here are some of the benefits:

1. Publishing articles on article directories greatly increases the number of backlinks to your website, increases your search rank and drives traffic.

2. Publishing articles on topics related to the theme of your website give your site additional authority on that subject. You also will brand yourself as an authority on the subject.

3. If you publish relevant articles directly on your website your visitors will be more likely to stay so as to read the articles. If the articles are good quality your visitors will be more likely to return when you update the content.

3. Optimize your articles for specific keywords and you'll be able to get your web pages higher up the search rankings for those terms.

If writing your own articles is difficult for you, you can find plenty of places on the web where you can purchase PLR content. Make sure you are getting good quality articles that come with full PLR rights so that you can modify and use them as you like.

One well written article can be turned into several different versions and each can be submitted to a different directory as well as to your website or blog. That way you will greatly expand the reach of each article you purchase.

Using article marketing techniques to promote your website can be very effective free or cheap way to go - and it certainly doesn't have to be a hard slog.

David Hurley
Online Article Marketing

Get Your Article Marketing Campaign Running With Just One Article Directory

2009-10-31T20:27:00.000-07:00

A lot of people steer clear of article marketing because the whole process from researching and writing articles to posting numerous modified versions of them on various article directories seems so complicated to them.

So, how about making things easier by focusing on just one article directory, Ezinearticles.com?

Ezinearticles.com is the has more than 100,000 members and is the leading article directory on the Internet with an Alexa ranking of 167.

Unlike most other article directories, Eznearticles.com accept articles of just 250 words.

Now, anybody can write a 250 word article. As a matter of fact, with a little energy and determination you could write and submit 5-10 articles per day...

A short article can be written around a single point.

To help you get single-point ideas to write about, set up a swipe file and every time you read about or think about an idea to write about, add it to your swipe file. That way, when you come to write articles, you will not be at a loss to find new ideas.

Set up a Twitter.com account and start following Internet marketers who operate in your niche. Their tweets will provide you with plenty of ideas for articles.

As you post article after article, your links will begin to show up on the search engines because they love EZA, and so do lots of Internet publishers who are always on the lookout for a supply of fresh articles to publish on their websites - and that will bring you yet more links and traffic.

So, instead of feeling overwhelmed by having to write lengthy articles and post them to all the article directories out there, adopt a "one-point article writing strategy" and concentrate on posting short articles on Ezinearticles.com

David Hurley
Unleash A Stream Of Targeted Traffic To Your Website With My Freshly Written, Top Quality Internet Marketing Articles

Success Tips For Online Article Writers

2009-09-22T18:47:00.000-07:00

As more and more businesses go online, and more and more people start new Internet-based business, positioning yourself as an expert writer in one or more online niche markets and writing articles for website owners to publish on the Internet is a perfectly viable "Internet business option" in itself.

If you think you would enjoy working as an article writer helping website owners develop their online article marketing strategy, here are some tips to get you off to a flying start:

1. Build up your article portfolio. Potential clients might ask to see samples of your work. A quick way to build up a portfolio is to do a couple of writing jobs free of charge. Also, if the customer is satisfied with your work, ask for a testimonial. Once you have five or six jobs under your belt you can start charging for work - you are in business!

2. Develop a positvie "can do" attitude. Be friendly, polite and efficient and people will come back to you for more work. A positive attitude to your work and your clients is the best way to build your client base. The more professional and friendly you can remain, the more work you'll be likely to get.

3. Promote your business. It's all to easy to ignore the advertising and promotional side when you are working on articles for clients. However, once the job is finished, you will have to go out and find more work. So, make a point of promoting your business on a regular basis. Join online business forums, ask your current clients to refer you to other website owners. If you offer them a discount for each customer they refer it will be a win/win situation for all parties.

4. Treat every client as though they were your only one. Pay full attention to your customers' requirements and be sure to over-deliver. This technique will ensure that your customers will come back to you the next time they need to have articles written.

Building up a strong client base need not be difficult once you have succeeded in getting the first client. Once you have one client on your books, work professionally and do a fantastic job with a positive attitude and you will quickly build up a loyal following.

David Hurley
Unleash A Stream Of Targeted Traffic To Your Website With My Freshly Written, Top Quality Internet Marketing Articles

Fast, Free & Easy One-Stop Online Article Marketing Strategy

2009-09-22T05:47:00.000-07:00

How many people shy away from writing articles, let alone developing an consistent online article marketing strategy because the sheer effort just seems to much.

I mean, what with having to think of a topic, search for keywords, plan the article, write the blasted article, write the author file and include a hyperlinked keyword phrase, and then submit the article to a directory, it all seems like too much hassle.

And, shouldn't articles be around 450-850 words long or something?

Well, up to a point, all that is true.

Up to a point.

However, did you know that Ezinearticles.com, the largest article directory in the world, with over 100,000 published writers, with an Alexa ranking of less than 200, and with one of the busiest websites on the Internet, only require 250 words per article?

ONLY 250 WORDS! Per Article!

Now don't tell me that there are people out there trying to sell stuff on the Internet who CANNOT write a short article of just TWO HUNDRED AND FIFTY WORDS and submit it to EzineArticles.

I don't believe it.

All you have to do is to focus on one key point and sit down and write about it.

Then submit your article to EzineArticles.com

And then think hard, very hard, and come up with one more one-point-idea for another article AND do it all over again - possibly (if you really push yourself) in the SAME DAY (that's two articles in one day!), or, what the heck, let's really push the boat out, in the SAME MORNING, and then when you wake up after your post-prandial snooze, write TWO MORE that afternoon!

Four articles a day, twenty articles a week, eighty articles a month. Not bad.

Okay, so maybe that is too much for most people, but how about three or four articles a week?

Surely, surely, surely you can manage that for your online business, can't you?

If you need some help, get a note book and fill it with article ideas as they occur to you.

Think about the traffic and backlinks you'll start to get as your articles are syndicated out to other publishers.

Oh, and the search engines love EzineArticles.com so your mini-article blitz see your website start to head up the search engine rankings.

It's easy. Just do yourself and your business a favour, and do it.

David Hurley
Online Article Marketing Strategies

How to Edit PLR Articles

2009-06-02T23:13:00.000-07:00

Here's a 5 minute video by expert copywriter and Internet marketer Tiffany Dow about how to edit PLR articles. It is very clear and to-the-point.

The video takes you right through the process from editing the PLR article to finding relevant topical content on Google to add to your article as unique content and give it some ooomph on the search engines.

Thanks for the tips, Tiffany!

Best wishes,

David Hurley
Online Article Marketing

Is Modifying PLR Products To Make Them "Unique" Worth The Time?

2009-05-04T08:31:00.000-07:00

One method Internet marketers use to leverage their time is to make use of private label rights products. Good quality, limited circulation PLR products offer online marketers an excellent opportunity if they know how best to exploit them.

PLR products come in many forms, such as e-books, reports, article packs, software packages, CDs, and such like.

However, an obvious drawback to using PLR products is that many other Internet marketers may be using them as well. So, if you choose the lazy route and decide to promote the products
exactly as they were when you purchased them, you will not be differentiating yourself from all the other "lazy" competitors who also did not bother to modify them.

If you choose to sell them as they are, at least make the effort to use your own unique intro to the products on your website or blog.

Not every PLR product has to be sold for it to be valuable to Internet marketers.
There are many advantages to using plr articles as content on your website and on your
blog.

If you are going to publish articles under your own name, then reworking them is something you definitely want to do.
PLR content can be modified sufficiently for your purposes in a relatively short time.
It really needn't take more than a few minutes to do what is necessary to make a PLR article unique for the search engines.
Simply change a few words, paragraphs, or sentences to differentiate it from the original content.
You can also do things such as re-ordering numbered items and adding items or even removing some completely from the list, and of course, you can also re-order the items on the list.

Busy marketers might consider outsourcing this job. Websites such as elance.com are a good place to look for people who will be willing to rework
the PLR content for you at an very reasonable price.

One final point to consider is that if you add additional value to the PLR products you want to sell, you'll be able to raise the price.
This is another way to set yourself apart from the competition.

Reworking PLR products is definitely worth the effort, whether you intend to use the material or repackage it and sell it on.

David Hurley
Online Article Marketing

Internet Marketing PLR Articles - Just $1 Each!

2009-03-21T19:03:00.000-07:00

A few months ago I started a Internet Marketing PLR article club with a 100 member limit.

Each month I write 10 articles for my subscribers. Every article is about Internet marketing, running a home-based Internet business, success-mentality and related themes.

In other words, if you need articles to promote your Internet marketing website and subscribe to my service you won't have to sort through tons of useless articles to find a few that you can use.

Membership costs just $10 a month. I deliberately fixed on a price that anyone can afford. I also like the idea of writing good quality articles for just a dollar a piece.

Sure, they are PLR articles so you will need to modify them, but they are well researched and well written, and have not been reproduced thousands of times already.

Every article is limited to 100 users max.

As I add new articles, I remove old ones from the members' site.

==> NEW! ARTICLE MODIFICATION SERVICE <==

Members of my article club can also take advantage of my members-only article modification service.

During the first half of each month I take the previous month's articles and modify them so that at least 40% of the content of each article is unique.

That means, 40% unique compared to the original AND 35% unique when compared to EVERY OTHER MODIFIED VERSION OF THE ARTICLE!!

It makes your head spin just thinking about it!

But it does ensure that each person will receive an article that can be posted as-is on their website or blog.

I DO IT MYSELF!

Every modification is manually typed in by myself to make sure that every part of the article makes sense and the whole remains coherent. I then cross-check all the articles against the original and each other and tweak and polish them until they all meet the criteria.

REASONABLE PRICE!

The modification service costs members just $27.50 for all ten articles.

TESTIMONIAL

Here is the verdict of one of my loyal subscribers:

"I started using David's exclusive PLR article service a couple of months ago and it has been like a gift that fell out of the sky. I am way too busy to come up with my own article content, but I know that it is a necessary part of internet marketing. I tried 4 different article writing services before this and was always sorely disappointed with the quality of the articles - they always lacked substance. Then along came DavidÊ¼s articles - well written and full of useful content. Now because it is a small PLR club, the articles still need to be re-written to make them unique. Again, David came to the rescue for me as he re-writes each of the 10 monthly articles for me at an unbelievably reasonable price. My article supply problem now has been nicely solved. Thanks for the great service, David."

John Baril
http://www.wealth-dynamo.com/

Thanks John! Glad you like the service. Look out for some more modified articles heading your way shortly!

David Hurley
Internet Marketing PLR Articles

A Quick Guide to Article Writing

2009-02-03T21:57:00.001-08:00

Novice article writers tend to make a lot of mistakes when they submit their articles to article directories.

Here is a quick tip sheet of stuff you need to focus on to get your articles approved, read, and working for you.

1. Give Hype The Old Heave-Ho!

Stop talking up a product that you are trying to sell. In fact, stop trying to sell it altogether!

Remember, people do not like being sold to.

Cut out the exclamation marks!!! The first unintended effect you generate in your readers is the impression that you think they are stupid.

The second unintended effect is that you traduce** yourself. Writing in an exclamatory tone sounds insincere.

2. This Is The Information Age, So Stick To Informative Articles.

How-to articles, self-help tips, detailed product reviews - having first TESTED the product, stuff like that, done well, is going to earn you the respect of your readers where selling to them never will.

Because you need to do some research before writing how-to articles, it is best to stick to topics you understand. Writing articles is about communicating your understanding of the subject matter in such a way as to make it clear to the reader. Give the reader the sense that something of value has been conveyed.

Conduct Keyword Research Before You Start Writing.

Keywords are simply the words that people enter into the search engines to find information about a certain topic. You want to think about what words people would enter to search for an article like the one you are about to write.

Include those keywords in the title of your article if possible, and once in the opening and closing paragraph and just once or twice in the main body. Stuffing articles with the same keyword phrase is not a good policy and it certainly makes the article sound strange when it is read.

Using longer keyword phrases will probably help your article to rank higher on search engines, although the keyword phrase will be less frequently keyed in by prospective online readers.

The best place to start researching keywords is with Google. Google's Keyword Research Tool will give you a list of related keywords in your niche, plus the search count, competition, monthly trends and so on. You can find it here:

https://adwords.google.com/select/KeywordToolExternal

Write For Humans, Not For Spiders

Always address your article to real readers, not the search engines. Remember, keywords are best when they occur naturally in the text. Anything else will be counter-productive.

Try, For Goodness Sake, To Be Original.

If you can't say anything new about a topic, at least try to present it in an original way.

You could adopt a contrarian approach for example, or see something from a different angle or perspective.

Whatever you do, keep your text readable, conversational, and entertaining.

Never underestimate the power of a well written web article.

Spellcheck AND Proofread...

How many people slap out an article and hit the publish button without even putting it through a spell checker?

After you have spell-checked it, proofread your article - spell-checkers are not grammar checkers!

K-I-S-Stupid!

Keep It and Short and Strong. Cut out the junk. If you don't know what junk is, just cut out the first paragraph, that is where a lot of inexperienced article writers stash the biggest proportion of hogwash.

Enjoy!

Learn to love writing articles and life will be a lot sweeter all round. If you have a ball writing your article it might just show through and make the article much more enjoyable to read.

Cheers!

David Hurley
P. S. If article writing is simply "one step beyond" for you at the moment, try my article writing service for work from home Internet marketers.

The ABC of modifying PLR Articles

2009-01-17T06:53:00.000-08:00

The most important thing to understand about PLR articles is that the basic article has already been created for you. This saves you the trouble of having to sweat over creating an article from scratch.

You could simply upload your PLR article to your site, but this is not the best way to use it.

Instead, spend some time modifying the PLR article and turning it into something different from what your competitors who bought the same product have. Getting into the habit of changing a private label rights article is one of the most important things you will do when using these products. It may take some time, but far less time than thinking up a topic, planning and writing an original article from scratch.

Here are some ways to modify a PLR article:

Completely rewrite the title, inserting your own keywords if possible.
Delete one of the paragraphs of the PLR article.
Add a paragraph of your own to the article.
Try and find a good way to rearrange the paragraphs.
Reverse the order of clauses in some sentences.
Turn active sentences into passive ones and passive sentences into active ones.
Replace single words with longer phrases and longer phrases with single words.
Whenever there is a list, add something extra to it.

You are allowed to put your name on PLR articles. This means you can publish the product under your name. Many people use PLR articles simply to take advantage of this option. If you work over your PLR articles as I have suggested, you need not feel so bad about putting your name to it, since you will have made it 40-50% original anyway!

David Hurley

PLR Article Services

Think Big With Article Marketing, Like Writing Over 100 Articles Per Month...

2008-12-21T04:51:00.000-08:00

A lot of Internet marketers would concur that article marketing is a great way to promote your Internet business - in theory...

But when it comes to practising what you preach - "praxis" is what old Karl Marx called it - many an article marketing revolutionary comes unstuck!!

Let's face it, most people can barely find the energy or inspiration to squeeze out one article per week, let alone one article per day...

But I say, why not write and publish five to ten articles PER DAY. Aim to publish over 100 articles per month (less than 3 per day in a full 31 day month!!).

STOP THINKING SMALL!

The best way of increasing the number of articles you can crank out is to focus on your knowledge. Write about what you know about. That way you can write well without spending time researching your subject. Get into the habit of writing off the cuff.

2. Did you know that Ezinearticles.com only requires 250 words per article?

Other article directories want articles of 400 words or more. What you could do is write as many 250 word articles as possible and submit them to Ezinearticles and any other directory that accepts shorter articles.

You will be saving yourself 150 words per article, which can really add up over time and help you write more articles per day.

3. Generate some passion when you write by writing articles in a niche which you have some real feeling for. Write with feeling and you will find it much easier to turn out articles - in fact you will probably have to cut longer articles into two, and post them as TWO short, pithy articles instead of just over-long one!

4. Focus 100% of your attention on finishing the article you are writing. Think of it as a race that is set before you. You might even want to set your alarm clock and race against that.

5. If the prospect of STARTING seems difficult, try playing a trick on your mind... Tell yourself that you will just write the opening paragraph... just ten minutes... It usually takes a few minutes to warm up, and so after ten minutes, allow yourself another ten minutes, and so on. You will often find yourself entering a writing comfort zone and when you do, start churning out articles out as fast as you can.

If you are not a fast typist, consider investing in a voice recognition software program such as Dragon (http://www.nuance.com/naturallyspeaking/) and dictate your articles. Once you are accustomed to it, it will prove a huge timesaver. Your articles will also be composed in a more natural, conversational style.

6. If none of what I have suggested so far sounds appealing to you, then you should look around for a high quality article writer to do the job for you. Remember, time is money and hiring someone to do a job you hate doing will free up your time so that you can do other things for your Internet business that you enjoy.

But whatever you do, think in terms of multiplying the number of articles you publish every month. Think big in order to reap big rewards!

David Hurley
My tongue the pen of a ready writer...

Six Ways For Internet Marketers To Write Better Articles

2008-12-15T23:53:00.000-08:00

Here are six easy ways for Internet marketers to write better articles.

1. Build a long list of keywords for the niche your business is in. By long I mean at least 100 keyword phrases.

You can use free keyword research tools such as those provided by Google and Wordtracker to help you with your list.

2. Once you have your list, base each of your articles around one or two of the keywords that are on it, and point each article to a page on your website that is also dedicated to that keyword phrase.

3. Write titles that will stand out. One way to get some ideas for this is to go to your favorite article directory and check out some of the titles of the articles.

Make a Notepad file of potential titles for your articles based on the ones that catch your eye. Think about both the search engines and your target readership when you write your title; a good title will be both punchy and keyword-rich.

4. Make your first paragraph as strong as possible that makes people want to continue reading the rest of your article. Seek to draw people into the rest of the article with a snappy, surprising, or intriguing opening.

5. A great article does not have to be long. Some of the best articles are ones that stay sharply focused on a single theme. Make every word count; make every sentence pull its weight. Don't ramble.

6. Time is money: If you are manually submitting your articles, make sure you focus on the best quality article directories such as to Ezinearticles.com. Don't waste time on low ranking directories. Ezinearticles.com is the top article directory on the Internet and if you only submit to one directory, it should be this one.

On the other hand, if you want to submit to a wide range of directories, consider using a service such as SubmitYourArticle.com.

These six steps will help you to get better results with every article you write... Now it is up to you to write the articles!

David Hurley
Let Me Write Your Articles For You - Click Here!

How to Inrease Website Traffic By Writing Articles

2008-12-09T05:36:00.000-08:00

Let's talk about how to increase website traffic by writing articles and posting them on the Internet.

People search the internet primarily for information or entertainment, so the ideal business website will inform and entertain at the same time.

If you are an online entrepreneur you need to ensure that your website is filled with useful and enjoyable content for people to read. It doesn't matter if your website is primarily an information portal or an e-commerce site. Your website needs content in the form of well written, enjoyable-to-read articles that are relevant to the concerns of the people who visit it.

A website like that will attract traffic, especially if it is regularly updated.

So how will your articles yield a steady flow of visitors to your website?

They will do so in two ways.

1. Posting articles on your website

If you write each article around a particular keyword phrase that is about something related to your site, the search engines will notice your site more. Once your article is ready, upload it to your website, sit back, and relax while the search engine robots crawl over it.

If your site contains the most relevant information about the keyword when someone searches for it, then your site will appear on the first page of the search results.

It is a given that the higher your position in the search engine, the more likely it is that the person doing the search will click your site to check what you have to offer.

In a sense, posting articles to your website is a numbers game. The more information rich articles you have on your site with relevant keywords in them, the more likely it is that your site will get noticed.

But of course, we cannot discount the simple fact that your article on its own, can give you the traffic you want. There are slim chances that the story or the featured article you wrote about is the same as anybody else's if you wrote it from scratch all by yourself. And if the unique articles you created contain the data internet users need, that should be enough to pull them in.

If your website or blog gives people what they want, then you won't need to go out of your way to generate a fair amount of traffic. Traffic will come to you naturally.

2. Article Directories

That leads us to the other effective method of using articles to generate traffic to your site. This method makes use of Internet article directories.

Most article directories have strict rules as to what types of articles you can upload. More often than not, you can only post articles of a certain length that are highly informative and do not indulge in direct promotion of a service or a product.

When your article is published by an article directory, it will be available to all other internet users. Popular articles directories enjoy high page ranking which makes it much more likely that your article will be read. Provided you have chosen your keywords carefully, your article will quite possibly appear on the first page, and quite possibly in one of the top spots of the search engine's list without much of a hassle on your part. In essence, you are taking advantage of the article directory's popularity to get your article noticed.

We come now to the key point of this exercise.

Article directories normally allow you to post a live URL or backlink to your website or blog. They also allow you to post a short description of yourself, your website, and your area of special expertise. Make sure you write your self-description in such a way so as to encourage the readers to click through to your website, where they will find more information-rich articles and come to trust you as the expert who can solve their particular problem...

David Hurley
High Quality Website Content Available Here!

10 Reasons Why You Should Submit Articles To E-zines

2008-12-02T07:55:00.000-08:00

Have you been neglecting ezines as a destination for your articles? After reading this checklist of reasons why you should submit your articles to ezines you might want to do a Google search and start offering your copy to ezine editors...

1. Submitting articles to ezines is a great way to brand yourelf, your web site, and your business.

2. You'll come to be accepted as an expert in your field. This will give you and your business the credibility you need to stay ahead of the competition.

3. If your article is compelling it the editor might run it on the ezine home page, giving your business some extra exposure.

4. If the publisher keeps copies of all the published articles on the main website, your article will continue to generate traffic for you long after you have forgotten that you wrote it.

5. Getting your article published in an ezine is a great way to get free advertising.

6. You might get offers from people wanting to hire you to write articles or books for them. They might even ask to you to speak at their seminars. That would be a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free viral marketing e-books.

8. You will get your article published on numerous other sites when you submit it to e-zine publishers who have free content directories on their web site.

9. You'll gain people's trust and sell more stuff. If people like what they read, they'll be far less hesitant about buying your product or service.

10. You could offer to run an article exchange with another e-zine. You could offer to run one of their articles in your e-zine if, in exchange, they run yours in their
e-zine. It's a win/win situation.

David Hurley
Best Internet Marketing Strategies

How Many Of These Article Marketing Mistakes Do You Make?

2008-11-29T07:30:00.000-08:00

I recently posted an article on my website on this subject, so I thought I would mention it here.

When it comes to Article marketing there is a right way and a wrong way to go about it. Actually, I have listed ten "wrong ways" to go about it. Perhaps you can think of some more...

Here is a list of ten article marketing mistakes that you want to avoid if you are to get the full benefit from article marketing...

http://grasp-the-nettle.com/Article-Publishing-Errors.html

David Hurley

Submit Articles Related To Your Website Content For Maximum Efficiency

2008-11-20T02:58:00.000-08:00

By far the most efficient and effective method of promoting your website is to write articles and submit them to article directories.

Submitting articles related to your business or website content to article directory will bring in a steady flow of targeted leads who may be interested in purchasing your product or service.

If you have plenty of time and a creative imagination, you can write and submit your own articles without spending a single dollar.

However, there are also some excellent article writing services as well as article submission services that will enable you to leverage your time and get more articles onto more directories in the same amount of time that it would take you to write and manually submit an article yourself.

Keywords and Links on the Internet

By submitting your articles to directories you can increase the number of keyword rich articles that are linked to your website through the resource information box at the bottom of each article.

The major search engines each have ways of tracking and quantifying the value of the keywords you use as well as the links to your site. Visitors to your site strengthen the importance of your web site, thus bringing even more visitors and potential customers.

Website Indexing

Directory submission makes it possible to speed up the process of indexing your website on various search engines. Once your website is indexed, submitting articles to directories will help improve your website's ranking in the indexes.

Economics

While many directories are free to use, there are some that require you to pay to post your articles. It may seem obvious that using the site where there is no fee for articles inclusion would be the best deal for you. After all, free is a pretty good price.

However, you may find that paying a fee to get your articles posted may actually be a more sensible financial decision, because web sites that require a submission fee often have a higher page ranking from the search engines and thus end up higher on the search engine results page (SERP). This means that your articles will also end up higher on the search results when someone submits a query that uses keywords you have included in your article.

Check the page rank (on Alexa.com for example) before you pay to post.

David Hurley
Struggling for Website Content?

How To Make Money With Free Niche Articles

2008-11-01T19:00:00.000-07:00

My friend James Jones has just made a video that show you how anyone can profit from little known micro niche markets with free niche articles.
When you see the step-by-step techniques you will be amazed at how simple it is. ANYBODY can make money with these techniques.

OK, I'll lift the lid a little...

Write a short article and post it on ezinearticles.com...
Link the article to a blog post...
Link the blog post to your sales page.

None of this is difficult, yet it is an incredibly powerful technique that most people have overlooked.

To find out just how easy it is to find these red hot niche markets, check out Jame's 5 minute video.

Use Article Marketing To Drive Targeted Traffic To Your Website

2008-10-24T21:47:00.000-07:00

Article marketing is one of the most effective and least expensive ways of increasing targeted website traffic.

What is Article Marketing?

Article marketing is a form on online publicity. You write short articles about topics that are related in some way to whatever it is that you are trying to promote.

You then publish your article on article directories, on your website or blog, or on someone else's site.

Each article has a resource box at the bottom with a short blurb about who you are and what you do as well as a link back to your website. Actually, the link back to your website is the most important thing, so don't forget to add it!

Essentials of Article Marketing

1. Write good quality articles

Quality content will always be the best way to make article marketing work for you.

When you write an article, cover all the essential information your potential reader may be seeking. Internet users usually search for information that will help them solve their problems.

2. Use keyword phrases

Publish as many articles as you can on topics related to your business that show how it can solve problems or answer needs. Write each article around a single keyword phrase. This will draw targeted traffic.

When they surf in and find a good quality article on a topic of concern to them they may want to read more, so now you need to...

3. Craft the perfect resource box

As mentioned earlier, when you market your article, you should always have a resource box. Now, this is really important. This is the one place that can literally point your readers to your website. Here is how you should craft a perfect resource box:

The first thing that your readers should find in your resource box is your name

Next you want to hit the reader with your unique selling proposition. Keep it concise; no more than one or two short sentences about what you offer your readers.

Finally, encourage your readers to take action by providing a link to your website and inviting them to click on it to receive a particular benefit.

It is a good idea to embed your URL link into the keyword phrase that you have built your article around.

4. Submit your articles

Obviously, submitting your article for publication is important, but where do you send them? The easiest choice is to send them to article directories.

You can do that by manually submitting your article to directories one at a time, or you can subscribe to an article marketing service such as SubmitYourArticle.com.

Submission to article directories is mostly free, and these directories will allow you to add links to your website. Article distribution services have varying fees, but they will get your article posted to many many more article directories than you could possibly do with manual submissions.

Follow these four steps and you will see an increasing flow of targeted traffic to your website.

David Hurley
Best Internet Marketing Strategies

One Minute Article Marketing Course!

2008-10-19T17:30:00.000-07:00

Here's my one-minute article marketing course that shows you how to write an article and publish it on the Internet so as to get higher search engine rankings and more targeted traffic to your website...

1. Keyword research: It is much easier and more effective to write an article around a good long tail keyword phrase than to start with a blank sheet of paper!

2. Research: Do some research for your article by plugging your keyword phrase into Google, checking out Wikipedia, Squidoo, etc etc.

3. Headline: Be sure to include your keyword phrase in your headline.

4. Article: Include the keyword phrase in the introduction, main body and conclusion of your article. Once in the intro, once in the conclusion and no more than a couple of times in the main body of the article.

5. Resource box: Include your keyword phrase in your resource box info and link the keyword phrase to your website. Ideally, you should have a page on your website that is related to the theme of the article and the keyword phrase. Link your article to that page for maximum effect, especially if the page is selling one of your products.

6. Submit article to directories: You can do this manually, by choosing the best directories such as ezinearticles.com, or you can use a submission software, like SubmitYourArticle.

7. Backlinks: Build as many backlinks to your article as possible to improve its rankings. It is a good idea to cooperate with a group of fellow article writers and build backlinks for each other. You can do this by voting for and reviewing each other's articles on Stumbleupon and by submitting them to social networking sites via onlywire.com.

8. Do it again...: Go back to step 1 and repeat the cycle!

David Hurley

High Quality, Low Cost PLR Article Club

Free Quick And Easy Word Counting Tool

2008-10-05T05:55:00.001-07:00

If you write your articles on Microsoft Word you will easily be able to count the number of words you have written.

But if you are using a different platform there may not be a word-count feature built in. In that case, if you have access to the Internet you can use this fast and easy tool:

http://www.wordcounttool.com

Simply paste your article into the field and click the big "Submit" button and you'll instantly get the result.

David Hurley

http://grasp-the-nettle.com

SubmitYourArticle.com Introduces ArticleTrickle

2008-09-28T04:44:00.000-07:00

Here's some good news from SubmitYourArticle.com. They are developing a new service called ArticleTrickle, which will offer subscribers more flexibility when posting articles.

SubmitYourArticle subscribers will also be able to
spread the distribution of each article they submit over a number of days (rather than all at once), and will also be able to schedule a future date for the distribution of each one of their articles.

In the past, if you submitted all your monthly entitlement of 8 articles at once for distribution, they only went out to SYA's distribution network at the rate of 1 per day to prevent publishers from being inundated with articles from one the same writer on the same day.

Best results will come from spreading your article submissions out over the month, rather than submitting a number of them all at once. The latest improvement in the SubmitYourArticle distribution system will help you to spread your submissions while allowing you to post everything at once. Now, that is neat!

David Hurley
http://grasp-the-nettle.com

My Resource Box Gets A Gold Star From The Experts!

2008-09-15T22:23:00.000-07:00

I recommend that you check out the blog run by the people who run on of the best article submission sites on the Internet, SubmitYourArticle.com.

Their blog has a lot of useful information and can be found at:

http://www.submityourarticle.com/creative-article-marketing/

Recently they have run a series on how to write a good resource box to append to your articles when you submit them to article directories.

They invited article writers to send their resource boxes and have them reviewed, so I sent in my latest, plain text version, which looks like this:

*****

David Hurley is an Internet marketer based in Hiroshima, Japan. His website focuses on developing viable Internet marketing strategies and features a FREE Internet start-up course for your home based business success. No sign up required! Check it out at: http://grasp-the-nettle.com

*****

Why did this resource boxes get a gold star?

Because it includes:

an author name
a little bio info
a reason to click through to the website
a link to their website

and it is also of appropriate length (up to 450 characters including spaces).

David Hurley

Internet Marketing Strategies

Private Label Strategy: The Good, The Bad & The Downright Ugly!

2008-09-11T08:57:00.000-07:00

It is very important to get your private label strategy right before you start distributing PLR articles to article directories. PLR articles can be a very good thing, IF they are good quality to begin with and are properly modified by the user.

When they are well modified, they are very good indeed. But posting PLR articles without any modification at all is a bad private label strategy for your business, especially if the articles are mass circulated and poorly written, as many are.

Let's look at the good, the bad and the downright ugly aspects of PLR article publishing.

The Good: Private label articles, when used correctly, can give you a big advantage. They can increase your traffic and sales, and help build your opt-in list.

The Bad: A common mistake made by publishers of private label articles is that they fall for the temptation to be lazy. They do no more than copy and paste the article and submit without modifying it in any way at all.

The least you should do is change the title and either write your own opening sentences or modify the beginning of the article.

Most directory software automatically searches their database for duplicate titles. If the title of your article matches one in their database, your article will be rejected.

It is better to modify about 40% of the article, so make a few changes to the main body, and change the ending. If you insert your own keywords that will make the modification process easier because you will simply juggle the text around to accommodate your keywords.

The Downright Ugly: Many marketers load their articles with so many links that they turn into nothing more than extended ads. Not only will that get your articles rejected, but it will eventually get you banned.

A good private label strategy involves posting well modified, good quality articles that contain information that is useful for the readers and interesting or enjoyable to read, whether they buy your products or not. Provide good content and you will increase the chances that they will click your link in the resource box.

So, to conclude, private label articles are a great resource if they are well written, and if the user modifies them before submitting them to article directories.

For a source of well written, good quality, limited circulation PLR articles that focus on "working at home on the Internet", Click Here.

David Hurley

Private Label Strategy

Is Writing On Many Topics A Good Thing?

2008-09-03T06:09:00.000-07:00

Submitting a lot of articles to an article directory on a number of different topics might send an alert to the article directory owner that you could be a possible spammer. You could have good intentions and simply want to submit articles reflecting the variety of different sites that you own, but having many articles on many topics could send a flag that you are aiming mainly for a high number of backlinks and the quality of your articles may not meet the requirements of their site.

If you want to submit a lot of articles on a variety of topics, try submitting certain topics to certain directories. Also, find out whether it is possible to sign up with multiple usernames or pennames and if it is, create a different account for each topic you want to write about.

David Hurley
Grasp-the-nettle.com

Check out my Squidoo Article Marketing Blog

2008-08-27T00:13:00.000-07:00

Another place where you can post your articles is on Squidoo.com. All you have to do is to make a lens, or several lenses, and post your articles on them.

In case you are not familiar with Squidoo, a lens is really a one-page website, but very easy to build and full of good backlink building opportunities.

You can either make a lens about a theme related to your business, then write two or three articles and post them on the lens, or you could go the other way, and make a lens based on some articles you have already written.

I just published a lense to promote my article writing and plr service here:

http://www.squidoo.com/article-marketing-service

David Hurley
Best Internet Marketing Strategy Tips

Three Benefits Of Writing Articles

2008-08-25T21:20:00.001-07:00

Writing articles and posting them online is far and away the best Internet marketing strategy if you are looking for a free method of promoting your website, increasing your sales and opt in subscribers.

When you submit your article to an article directory, article list or ezine publisher you benefit your online business in three key ways.

You establish yourself as an expert in your field.
By appending a resource box to your article, you provide the reader with a link to your website. Readers who like your article are quite likely to click on the link to find out more about you.
You increase your search engine page rank by providing a non-reciprocal link to your website.

Despite the advantages of article marketing, many marketers are not comfortable writing their own articles. They just do not know how to express themselves clearly. Worse still, they do not have any thoughts worth expressing!

That is why good quality Private Label Articles are in such high demand. Go careful when looking around for PLR deals. You should be aware that a lot of the cheap packages have been spun on software by clever chaps whose grasp of the English is doubtful since very often it is not their native language!!

The link provided above is to my own service. I either write or proof read and edit every single article that I offer. You can decide whether or not I can write English well enough to offer this service by reading my blogs!

I will discuss how to make the most of PLR packages in an upcoming blog post.

Best wishes,

David Hurley
Article Marketing Services

How To Stay On Good Terms With Article Directory Owners

2008-08-25T21:19:00.000-07:00

Article marketing has become one of the best Internet marketing strategies for website owners seeking to gain higher search engine rankings. Posting articles in reputable article directories will get you the publicity you are looking for and add backlinks to your your site, which is a necessity if you be noticed by Google.

But all your writing will be in vain if article directory owners choose to not to publish your article.

Here's what you should do to stay on the good side of article directory owners and improve your chances of having your articles approved:

1. Read the rules and respect them. Stay on the good side of article directory owners by following the submission guidelines posted on the article directory site. These guidelines set out the hoops you need to jump through in order to get your article posted. They will describe the types of topics the directory owner accepts, formatting requirements, minimum and maximum word lengths and so forth.

2. Demonstrate your expertise. Write a series of good quality articles on a particular subject and you will quickly establish yourself as an expert. This makes it more likely that your articles will be automatically accepted.

3. Be sure to modify your PLR articles. Do not try to publish them unedited, straight out of the article pack, because duplicate articles are always deleted from article directories. If your unedited PLR article is not the first to be posted to the directory, it will be rejected. Find a PLR club that offers well written good quality articles to a strictly limited number of members. The PLR articles will be of higher quality, and while it is wise to modify at least 20% of each article, you will not need to completely rewrite it.

Remember, if you have any questions, ask the article directory owner because it will be a lot easier to get it right the first time than to spend time and effort rewriting your article. Don't take the risk of being removed from the list of qualified writers for that article directory. Always submit high quality work, do not try to cut corners.

Affiliate Programs And Article Marketing

2008-08-25T21:18:00.000-07:00

If you are basing your Internet marketing strategy on free or low cost advertising methods and are looking for the most effective way to spread the word about your affiliate products and residual income generating services, article marketing is the perfect solution.

By offering your target market useful Internet business ideas and easy-to-read content that also appeals to the search engines, you can drive significant amounts of traffic to your web pages and start making money on the Internet through affiliate and residual profits.

Start your article by choosing a theme that is relevant to your affiliate business and write the title and first paragraph around the best keywords related to the topic. You can use a free resource such as the free version of Wordtracker to research the popularity of certain words and use Google to research the relative competitiveness of various keywords and discover new ones.

Aim to write useful and clearly written content with a keyword density of between three and five percent in order to stand a very good chance of getting your article ranked in the search engines. Don't be tempted to pack in your keywords because an article jam packed with the same keyword phrase is off-putting to the reader and the search engines will penalize it as spam.

One place to plant your keyword phrase is in the title. Raise interest by posing a question or a challenging your readers. As you write the article, check your spelling and grammar to give your writing a professional appearance.

If you find the writing process difficult, consider investing in a program such as Fat Content, which will lead you step-by-step through the process and set you up with an article that is search-engine optimized.

When you write your article, don't try and sell your affiliate products. Don't load your article with affiliate links. That will only cause your article to be rejected by article directories and, again, it will put off your readers. Articles that provide clear information will bring the most traffic to your affiliate pages, and the people who click through will most likely arrive in a positive frame of mind if you have already given them some useful advice WITHOUT trying to sell to them. Remember, people hate the feeling of being sold to, but they do love to feel that they are being treated to some special inside knowledge.

Once you have written your first draft, print a copy and proofread it.

Make sure your bio box includes the link to your affiliate website before you submit your article.

Now submit your article to online article directories such as Ezine Articles, Article City and Go Articles.

Next, modify your article and post it on your blog, in the article section of forums, and distribute it to on newsletters.

Although all this may seem time-consuming, writing good solid articles is both an economical and effective way to boost your affiliate profits.

DH
Article Marketing Services

Five Factors That Favour Article Marketing

2008-08-25T21:17:00.000-07:00

Five factors that favour article marketing as an Internet marketing strategy:

First Factor: Article marketing needn't cost you a penny - just a few hours' work every week. Free article marketing is the ideal way for a cash-strapped newbie Internet marketer to grab a piece of the action.

Second Factor: Article marketing brands your business. Your articles will brand your business and turn it into a familiar name.

Third Factor Article marketing quickly turns you an expert. If you write a few good articles about your business, you'll quickly become an acknowledged expert in your field. People will assume that you know what you are talking about, and the process of researching and writing articles will indeed familiarize you with your chosen subject...

Fourth Factor: Article marketing teaches you how to relate to people. You won't be able to write a series of successful articles without learning how to communicate effectively. The more you write, the more skillful you'll become at getting your message across in a friendly, personal style.

Fifth Factor: Article marketing creates back links to your website. Back links help boost your rankings in the search engines. High search engine rankings gains you more exposure for your website.

David Hurley
Internet Marketing Strategies

Is Article Marketing Still Dead?

2008-08-25T20:44:00.000-07:00

I decided to set up this blog to provide a focus for people who want to know more about article marketing as a viable Internet marketing strategy.

A few months ago someone made an outlandish claim on a respected forum that "article marketing is dead". He was serious and came up with a lot of utterly spurious assertions as to why that might be the case.

Feel free to believe it if you want to!

Dead or alive, article marketing is one of the best Internet marketing strategies available today. The beauty of it is that it is there for ANYBODY who can write... and it needn't cost you a penny.

Sure, you need time and a certain degree of staying power to write a useful article that is of interest to a targeted audience, but it is not so difficult after a little practice.

And once you have mastered the art of article marketing you will be well placed to start making money on the Internet.

For example, one of my several Internet marketing success mentoring experts, Cynthia Minnaar, is someone who only began to work on the Internet a couple of years ago. She came from nowhere to establish herself as one of the top sellers in her business.

How did she do it?

Cyn's success was largely due to her developing a successful Internet marketing strategy built around article marketing. Cyn did not, and still does not, use any paid article distribution service, which makes her success all the more remarkable AND goes to show that you CAN succeed online doing a lot of stuff yourself, free of charge.

As Cyn explains in the recently published PIPS Power Book, she achieved success,

...by learning to use and apply on a daily basis the totally free internet marketing methods that build back links to my website, such as article writing and distribution...

So, to answer the question in the title, NO, article marketing is not dead, never has been since the first article was written... and never will be until people tire of information...

David Hurley
Article Marketing Services